Postmodernism, marketing and the media Essay Example | Topics and Well Written Essays - 2250 words

Postmodernism, marketing and the media - Essay Example The paper "Postmodernism, Marketing and the Media" discusses profound issues behind the post modern marketing era and its influence on modern media and advertising. In this paper there is the broad plane upon which this question is based a detailed answer to this question would be like trying to lock up the entire ocean in one match box but this is what we as marketers do. We try to lock up happiness in a matchbox and will gladly market that given the chance. This is a big bad world of marketing where the entire marketing profession stands accused of crossing ethical boundaries, enticing children and adults alike and using to technology to the point of abuse. Visionaries were looking ahead when they described the post-modern period as one where there would be a growth of tertiary sector and the services industry would boom in the era of multi nationals and a rise in capitalism. However the booming free market would be unable to boast of free speech and democratic values. For Doherty post modernism as phenomena feared human progress and its realities. Other writers have said that this era is a time of uncertainty and doubt and a melting pot of pluralism, democracy and information and consumerism. The marketers have realised that this age has come with its packages of closeness and aids to overcome the physical barriers/social barriers through the media and information technology. Shorter has identified this with â€Å"anonymous intimacy† as people scramble to find emotional depth ... We try to lock up happiness in a matchbox and will gladly market that given the chance. This is a big bad world of marketing where the entire marketing profession stands accused of crossing ethical boundaries, enticing children and adults alike and using to technology to the point of abuse. Welcome to the post-modern marketing era! In this course we were able to discuss the more profound issues behind the post modern marketing era and its influence on modern media and advertising. Visionaries like C. Wright Mills were looking ahead when they described the post-modern period as one where there would be a growth of tertiary sector and the services industry would boom in the era of multi nationals and a rise in capitalism. However the booming free market would be unable to boast of free speech and democratic values in the guise of political and social turmoil. For Doherty (1991) post modernism as phenomena feared human progress and its realities. Other writers have said that this era is a time of uncertainty and doubt (Stacey 1990) and a melting pot of pluralism, democracy and information and consumerism. (Stacey 1990) The marketers have realised that this age has come with its packages of closeness and aids to overcome the physical barriers/social barriers through the media and information technology. Shorter (19 75) has identified this with "anonymous intimacy" as people scramble to find emotional depth due to family ties becoming more distant through TV talk and advice shows and texting and chatting. Technology has blurred the divide between home and work as the internet brings home the world.So are we "what we know" . This is an age of post-modern relativism and pluralism which has replaced the vials of the generally accepted universal

Obstructive sleep apnoea Essay Example | Topics and Well Written Essays - 2750 words

Obstructive sleep apnoea - Essay Example The conventional and popular treatment like CPAP, VPAP, and APAP along with development of new therapies and their respective operating mechanisms are explained. Lastly the widening future perspective is mentioned with special emphasis on the prevalence of the disease on the infants. 1. Introduction Obstructive sleep apnea is a pathological disorder generally found with cyclic upper airway obstruction with the narrowing of the respiratory passages during sleep. A general trend that follows with this disorder is that the majority people affected are overweight with higher deposits of fatty tissues in their respiratory passages with hyper normal size of soft palates and tongues (Obstructive Sleep Apnea, n.d.). Adverse consequences of this disorder are related with excessive daytime sleepiness, cognitive dysfunction, retarded work performance, anxiety, difficulties in personal relations, increased risk of fatal and non fatal automobile accidents leading to the loss of human life and hug e economical burden in the modern world. Thus the study of this disorder in its core is a necessity and synchronous analysis of this disorder is elucidated in the paper from problem identification to functional remedial measures. 1.1 Historical background Years after the World war, medical science saw new dimensions in the psychological treatments which included brain wave patterns and rapid eye movement (REM). During 1960s, several investigators participated in the explanatory and quantitative analysis of human and animal sleep with related changes in subsequent stages of development. Development revealed the phenomenal concept of duality of sleep which stated that sleep generally consisted of two distinct organismic states that is REM sleep and non-REM sleep. Fig.1 General Structure of sleep (Dement, 1998) Obstructive Sleep Apnoea (OSA) was first diagnosed in Europe in the year 1965 by two groups Gastant et al, Jung and Kuhlo. This disorder was named as the â€Å"Pickwickian synd rome† a decade earlier with the misattribution that the daytime somnolence is a cause hypercapnia (excess of carbon di oxide in the body) and it would have not unfurled transparently until Italian neurologist Elio Lugaresi became deeply engrossed in the study of the Obstructive Sleep Apnoea (OSA) and tracked down the problem with unparalleled zeal and set the platform for its further research (Dement, 1998). Throughout the 1970s the only effective treatment for acute OSA was chronic tracheostomy, which generated severe constraints and was regarded as a barrier to the expansion of the sleep medicine. The phase of 1980s ushered with the development of alternative method like Uvulopalatopharyngoplasty. In recent decade awareness has been greatly spread and facts reveal that OSA afflicts around 30 million people in USA and many millions around the globe. The disorder is found to vary among different age groups depending on the way of diagnosis of the disorder (Dement, 1998). 1.2 E pidemiology and Prevalence of apnea The fundamental features of OSA are generally featured by frequent instances of apnea and hypopnea while in slumber. In adults undiagnosed OSA is very common wide severity, cardiovascular and behavioral disorders. A need for better credit and management of severe and symptomatic OSA is highly necessary (Young et al, 2002). The prevalence of OSA has been estimated to vary in the range of 2 to 10 percent