Postmodernism, marketing and the media Essay Example | Topics and Well Written Essays - 2250 words

Postmodernism, marketing and the media - Essay Example The paper "Postmodernism, Marketing and the Media" discusses profound issues behind the post modern marketing era and its influence on modern media and advertising. In this paper there is the broad plane upon which this question is based a detailed answer to this question would be like trying to lock up the entire ocean in one match box but this is what we as marketers do. We try to lock up happiness in a matchbox and will gladly market that given the chance. This is a big bad world of marketing where the entire marketing profession stands accused of crossing ethical boundaries, enticing children and adults alike and using to technology to the point of abuse. Visionaries were looking ahead when they described the post-modern period as one where there would be a growth of tertiary sector and the services industry would boom in the era of multi nationals and a rise in capitalism. However the booming free market would be unable to boast of free speech and democratic values. For Doherty post modernism as phenomena feared human progress and its realities. Other writers have said that this era is a time of uncertainty and doubt and a melting pot of pluralism, democracy and information and consumerism. The marketers have realised that this age has come with its packages of closeness and aids to overcome the physical barriers/social barriers through the media and information technology. Shorter has identified this with â€Å"anonymous intimacy† as people scramble to find emotional depth ... We try to lock up happiness in a matchbox and will gladly market that given the chance. This is a big bad world of marketing where the entire marketing profession stands accused of crossing ethical boundaries, enticing children and adults alike and using to technology to the point of abuse. Welcome to the post-modern marketing era! In this course we were able to discuss the more profound issues behind the post modern marketing era and its influence on modern media and advertising. Visionaries like C. Wright Mills were looking ahead when they described the post-modern period as one where there would be a growth of tertiary sector and the services industry would boom in the era of multi nationals and a rise in capitalism. However the booming free market would be unable to boast of free speech and democratic values in the guise of political and social turmoil. For Doherty (1991) post modernism as phenomena feared human progress and its realities. Other writers have said that this era is a time of uncertainty and doubt (Stacey 1990) and a melting pot of pluralism, democracy and information and consumerism. (Stacey 1990) The marketers have realised that this age has come with its packages of closeness and aids to overcome the physical barriers/social barriers through the media and information technology. Shorter (19 75) has identified this with "anonymous intimacy" as people scramble to find emotional depth due to family ties becoming more distant through TV talk and advice shows and texting and chatting. Technology has blurred the divide between home and work as the internet brings home the world.So are we "what we know" . This is an age of post-modern relativism and pluralism which has replaced the vials of the generally accepted universal

Obstructive sleep apnoea Essay Example | Topics and Well Written Essays - 2750 words

Obstructive sleep apnoea - Essay Example The conventional and popular treatment like CPAP, VPAP, and APAP along with development of new therapies and their respective operating mechanisms are explained. Lastly the widening future perspective is mentioned with special emphasis on the prevalence of the disease on the infants. 1. Introduction Obstructive sleep apnea is a pathological disorder generally found with cyclic upper airway obstruction with the narrowing of the respiratory passages during sleep. A general trend that follows with this disorder is that the majority people affected are overweight with higher deposits of fatty tissues in their respiratory passages with hyper normal size of soft palates and tongues (Obstructive Sleep Apnea, n.d.). Adverse consequences of this disorder are related with excessive daytime sleepiness, cognitive dysfunction, retarded work performance, anxiety, difficulties in personal relations, increased risk of fatal and non fatal automobile accidents leading to the loss of human life and hug e economical burden in the modern world. Thus the study of this disorder in its core is a necessity and synchronous analysis of this disorder is elucidated in the paper from problem identification to functional remedial measures. 1.1 Historical background Years after the World war, medical science saw new dimensions in the psychological treatments which included brain wave patterns and rapid eye movement (REM). During 1960s, several investigators participated in the explanatory and quantitative analysis of human and animal sleep with related changes in subsequent stages of development. Development revealed the phenomenal concept of duality of sleep which stated that sleep generally consisted of two distinct organismic states that is REM sleep and non-REM sleep. Fig.1 General Structure of sleep (Dement, 1998) Obstructive Sleep Apnoea (OSA) was first diagnosed in Europe in the year 1965 by two groups Gastant et al, Jung and Kuhlo. This disorder was named as the â€Å"Pickwickian synd rome† a decade earlier with the misattribution that the daytime somnolence is a cause hypercapnia (excess of carbon di oxide in the body) and it would have not unfurled transparently until Italian neurologist Elio Lugaresi became deeply engrossed in the study of the Obstructive Sleep Apnoea (OSA) and tracked down the problem with unparalleled zeal and set the platform for its further research (Dement, 1998). Throughout the 1970s the only effective treatment for acute OSA was chronic tracheostomy, which generated severe constraints and was regarded as a barrier to the expansion of the sleep medicine. The phase of 1980s ushered with the development of alternative method like Uvulopalatopharyngoplasty. In recent decade awareness has been greatly spread and facts reveal that OSA afflicts around 30 million people in USA and many millions around the globe. The disorder is found to vary among different age groups depending on the way of diagnosis of the disorder (Dement, 1998). 1.2 E pidemiology and Prevalence of apnea The fundamental features of OSA are generally featured by frequent instances of apnea and hypopnea while in slumber. In adults undiagnosed OSA is very common wide severity, cardiovascular and behavioral disorders. A need for better credit and management of severe and symptomatic OSA is highly necessary (Young et al, 2002). The prevalence of OSA has been estimated to vary in the range of 2 to 10 percent

The chuseok Essay Example | Topics and Well Written Essays - 750 words

The chuseok - Essay Example Culture is very important to the people of the world. According to the dictionary, culture is defined as â€Å"the totality of socially transmitted behavior patterns, arts, beliefs, institutions, and all other products of human work and thought† (The American Heritage ® Dictionary). Culture allows people to experience the world and carry out daily functions based on their traditions. We often learn our culture from the people in our environment, such as family members, close friends, and our community. Culture consists of the foods that we cook and eat, our living arrangements, communication with society, and our behavior. In order to get a full picture of Korean culture in my speech today I am going to give you a glimpse into a celebration that is called Chuseok or Korean Thanksgiving! I first learned of this holiday when an acquaintance of mine travelled overseas to Korea. When I learned more about Chuseok, I realized just how close the similarities were to our Thanksgiving holiday. Chuseok is celebrated on the 15th day of the 8th lunar month. It is the most important holiday to the Korean people. It is a time in which they honor their ancestors and give thanks for the fall harvest. Although there are no pilgrims in Korea, ancestors are similarly valued. Students and parents alike rarely take time off in Korea but during this holiday everything shuts down. People join their families to celebrate, bearing harvest fruits or vegetables. The celebration begins in the morning when food and wine is offered to the spirits of the late ancestors. (Encyclopà ¦dia Britannica. 2010) After this the families often go to visit the graves of their ancestors and care for the site. I recently interviewed a young Korean about the celebrations. He told me the following: â€Å"All Korean children look forward to Chuseok as one of the funnest times of year. The food is delicious and the fact that you are surrounded by brothers and sisters and

The Lotos-Eaters By Tennyson Essay -- essays research papers fc

I. Introduction For many years, Tennyson has attracted readers by what Edmond Gosse called "the beauty of the atmosphere which Tennyson contrives to cast around his work, molding it in the blue mystery of twilight, in the opaline haze of sunset." He is one of the greatest representative figures of the Victorian Age. His writing incorporates many poetic styles and includes some of the finest idyllic poetry in the language. He is one of the few poets to have produced acknowledged masterpieces in so many different poetic genres; he implemented perhaps the most distinguished and versatile of all the written works in the English language. The first time I read â€Å"The Lotus-Eaters†1, I have to admit that I had a hearty dislike for it. Having read The Odyssey in Literature class last year, this seemed like its replica. It occurred to me that Tennyson was plagiarizing Homer. But when I reread the poem with greater depth, I noticed its poetic techniques, imagery, symbols, etc. It was really exceptional actually, although the meter didn’t remain uniform. But when you thoroughly understand it, you see how it pertains and is true to life. This being the first time I had ever come about a work by Tennyson. I didn’t know anything about his life. The idea that manifested me was that when writing this poem, Tennyson was depressed and cynical. Sort of like Hamlet2 in the â€Å"To be or not to be† soliloquy. In one point in the poem, he says, â€Å"Death is the end of the world...life all labor be?† I think he meant that life is hard to live; there are so many obstacles, so many wrong turns, and you can never go back and change anything. II. Analysis of Poem A. Summary The poem is about the journey of Odysseus to the Land of the Lotus Eaters. Here they encounter a race of creatures known as the Lotophagi (lotus eaters). They[Lotophagi] spend their days in a â€Å"daze†, literally. This was the effect of the lotus flower. It was a primitive version of narcotics. The Lotophagi offered the plant to Odysseus and his crew members. Some of the clique ate it. And then, they too, experienced a state of euphoria. Under these circumstances, they start speaking of staying over here[land of Lotos Eaters], and only dream about home. They forget their wives and children; only dream about them. Subsequently, the entire crew ate the lotos plant. Tennyson describes euphor... ...days at Cambridge he often did not bother to write down his compositions. We owe the first version of "The Lotos-Eaters" to Arthur Hallam, who reproduced it from Tennyson’s tidbits of information. IV. The Poem’s Place in its Time Tennyson turned to questions of death, religious faith, and immortality in a series of short poems, of which â€Å"The Lotus-Eaters† was a part. Tennyson had a way of achieving a covenant with his â€Å"public†. He gave them what they wanted. For example, the poem Princess was won by the hearts of the millions because it supported the women’s rights, which was one of the issues just igniting at that time. His consummately crafted verse expressed the terms of the Victorian feeling for order and harmony. Unlike Dickens, who was present in Tenneson’s time and a social critic, Tennyson didn’t seem to find an ill to society. Maybe that is why he was given the title of Lord and not Dickens. V. Bibliography 1.â€Å"Lord Alfred Tennyson,† Microsoft Encarta Encyclopedia ‘99, October 1999 2. The Norton Anthology of Poetry, The Lotos-Eaters, W.W. Norton & Company, New York, 1997, p. 540. 3. World Wide Web-http://charon.sfsu.edu/TENNYSON/tennyson.html.

Comparing and Contrasting Country Lovers and The Secret Life of Walter Mitty Essay

These elements contribute to the short story’s effectiveness as author uses different literary forms and styles to connect the reader to the story. Style has many characteristics that help the author engage the reader such as; punctuation, the use of connotations, and culture. This is what helps the reader’s imagination take over, paint the picture, and get emotionally connected to the author’s story. In comparing and contrasting the two short stories of â€Å"the Secret Life of Walter Mitty† by James Thurber and â€Å"Country Lovers† by Nadine Gordimer you see the differences and similarities in style between the two authors. The culture, which is the common characteristics of a group or a region (Clugston 2010), is very similar in both stories since they are close to real life with the setting in the 1900’s. Both stories revolve around relationships and love. Thurber style is more imaginative then Gordimer which is defined by his use of connotations and punctuation, although both stories are very detailed when it comes to the characters and settings within the stories. In the short story â€Å"Country Lovers† Gordimer does a great job illustrating the setting, which is the time or place in which the action occurs (Clugston 2010). Gordimer provides details about the South African culture that allow the reader to understand the separatism and segregation the characters are living. The reader gets to feel what it’s like to be black in South Africa through the detailed descriptions of the loving conditions and treatment of blacks. The main characters in the story are Paulus and Thebedi. Paulus is the son of a farmer who was raised with the children of the black families that worked on his father’s farm. He falls in love with a black childhood playmate as a teenager but he understands that a relationship with her is forbidden. Thebedi is Paulus black childhood playmate who becomes his lover. The two begin a sexual relationship which results in a child being born. The theme, which is a representation of the idea behind the story (Clu gston 2010), is interracial love or forbidden love. The laws and culture of South Africa forbid interracial couples. Thebedi & Paulus are aware of the dangers of being together but choose to get involved anyway. As the story unfolds, Gordimer brings out the imagination of the reader through the use of metaphors, which is an implied comparison between one object and another that is different from it (Clugston 2010). An example of this is when Goridmer writes, â€Å"hidden by the mesh of old, ant–eaten trees held in place by vigorous ones, wild asparagus bushing up between the trunks, and here and there prickly–pear cactus sunken–skinned and bristly, like an old man’s face† (Clugston 2010). This allows the reader to visually paint the picture of where Thebedi and Paulus are at and what the scenery is. A common symbolism, which is something that has a literal identity but also stands for something else (Clugston 2010), that is used in â€Å"Country Lovers† is a tree. A tree can be a symbol for life, death, or immortality. This is a good match with the theme and plot of the story. The plot, which is a dynamic element in fiction, a sequence of interrelated, conflicting actions and events that typically build to a climax and bring about a resolution (Clugston 2010), thickens as both Thebedi and Paulus continue their love affair. Thebedi goes on to marry Njabulo, who is also black, and fails to tell Paulus of her marriage. At the same time Thebedi  also finds out she is pregnant with Paulus baby. When Thebedi gives birth to her daughter it’s obvious the baby isn’t Njabulo’s but he accepts her as it was his own. When Paulus finds out about the marriage and the child he becomes upset, why does he get upset, I believe it’s a sign of his love for Thebedi which ties back to the theme of forbidden love. The story takes an interesting twist, although the author never clearly states that Paulus killed the baby, it’s evident he did by the flow of the story. It’s up to the reader to understand the â€Å"why†, why would Pau lus kill the baby? Again, I believe the â€Å"why† ties back to the theme of forbidden love. Paulus has accepted that Thebedi will never be his wife due to society and the racial customs of South Africa. Understanding this he doesn’t want anyone to find out about the baby because interracial relationships are forbidden so he takes the extreme measure of killing the baby. One could also argue that he killed the baby out of jealousy and not wanting another man to raise his child. The story ends with Thebedi refusing to testify against Paulus in the killing of her baby. This shows that Thebedi has accepted her role in society as a black woman giving up any hope if a relationship with Paulus. Throughout the whole story Thebedi character is submissive to Paulus but the ending shows that Thebedi is also submissive to society by giving into social traditions and discriminatory behavior of South Africa. The short story of â€Å"The Secret Life of Walter Mitty† by James Thurber is written in a third person point of view, which occurs when the speaker is not a participant in the story (Clugston 2010). The form is limited omniscient, which is when the thoughts and feelings of only one of the characters are related through the narrator (Clugston 2010) that character is Walter Mitty. The setting of this story occurs in a city called Waterbury but the state is never mentioned or disclosed, one can assume its Waterbury, Connecticut. The main characters are Walter Mitty and Mrs. Mitty. Walter Mitty is someone who gets bossed around by his wife so he creates a secret life for himself. In his secret life he see’s himself as a powerful man who is admired by all, something he is not in real life. Mrs. Mitty is the bossy, nagging, overbearing wife of Walter Mitty. Thurber does a great job illustrating the relationship between Walter and his wife which many people can relate too, I found it very humorous. That takes me to the theme of the  story, which I believe is marriage. Thurber portrays a marriage where the husband is submissive to his bossy, nagging, and overbearing wife. A second theme could be masculinity since all of Walter’s dreams portray him as a powerful man who’s admired by all. The story is about Walter taking his wife into town to visit her hair dresser. Along the way Walter begins to fantasize to escape the reality of his real like. Thurber does an excellent job of engaging the reader’s imagination through each of Walter’s fantasy’s allowing the reader to vividly picture what Walter is fantasizing about. An example of this is during Walter’s first fantasies where he is commanding a hydroplane through a storm, â€Å"Rev her up to 8500! We’re going through!† The pounding of the cylinders increased: ta-pocketa-pocketa-pocketa-pocketa-pocketa† (Clugston 2010). The sound of â€Å"ta-packeta-pocketa† is just the cylinders of the car Walter is driving. Each one of Walter’s fantasies is tied to something that is specific to what’s going on in the story. As Walter drives past the hospital he starts to fantasize about being a surgeon. As the newsboy shouts about the Waterbury trial Walters fantasi zes about being in a courtroom. The Liberty magazine leads Walter into a fantasy about military dugout. Thurber does a great job of interweaving Walter’s fantasies with the surroundings of the story. The uses of symbolisms in â€Å"The Secret Life of Walter Mitty† were not used in the traditional literary forms. Instead Thurber ties in the symbolism of control and power in each of Walter’s fantasies by Walter showing bravery, no fear, power, fame, and a man with high ranking titles. Thurber does a great job of connecting and supporting the symbolism with the theme of marriage and masculinity. The use of this symbolism is to show how Walter feels about marriage, since Walter feels powerless throughout the story as his wife talks down to him. There are many differences and similarities in â€Å"Country Lovers† and â€Å"The Secret Life of Walter Mitty†. The first and most recognizable difference is â€Å"Country Lovers† is a tragic story with a plot that builds up along with way with romance, physical relationship, racial discrimination, pregnancy,  arranged marriage, murder, deception, secrecy, and acceptance of normalcy. While â€Å"The Secret Life of Walter Mitty† is a comedy with not much of a plot. Where they are similar, both are written in a third person limited omniscient point of view. Both had themes of love and marriage but were very different in how each played out. â€Å"Country Lovers† was forbidden love and arranged marriage while â€Å"The Secret Life of Walter Mitty† was love and marriage between a husband and wife. These literary elements contribute to the short story’s effectiveness as author’s uses different literary forms and styles to connect the reader to the story. References: Clugston, R. W. (2010). Journey into literature. San Diego, California: Bridgepoint Education, Inc.

The Significance Of Emotions And Moods - 973 Words

The Significance of Emotions and Moods in the Workplace Understanding individual Emotions and Moods in my career field is a crucial part of ensuring mission success. As defined by Robins and Judge, â€Å"Emotions are intense feeling that are directed at someone or something. Moods are feelings that tend to be less intense than emotions and that lack a contextual stimulus.† ( Robins Judge, 2009). Emotions have the potential to shape an employee’s mood. From there, a mood can affect a lot in a person’s life from work productivity, job satisfaction, personal and family life (Carlson, Kacmar, Zivuska, Feguson, Whitten, 2011). Moods have a high negative affect, a high positive affect, a low positive affect or a low negative affect (Robbins Judge, 2009). Evolutionary Psychology and Affect Events theory are two important concepts to fully understand how important Emotions and Moods are, especially in my personal career field as a military policewoman. Evolutionary Psychology Evolutionary Psychology as defined by Robins and Judge, is â€Å"an area of inquiry which argues that we must experience the emotions we do because they serve a purpose† (Robins Judge, 2009). In my specific line of work, fear and nervousness drives out complacency. As a policewoman and a Soldier, complacency can get a person killed. Alertness is also crucial for police officers and soldiers. Alertness has a high positive affect. When I was on duty on a Sunday afternoon last summer, I wasShow MoreRelatedHow Does Emotion Help Us Remember?1561 Words   |  7 Pagesfactors contribute to human memory. A very controversial topic within the study of memory is the role of emotion in memory. This brings us to the question, does emotion help us remember? Due to the many studies conducted throughout the years, it does seem clear that individuals remember more emotionally charged events better than non emotional ones. The relationship between memory and emoti on, is one that psychologists have not yet figured out to its full extent, as there are many opposing theoriesRead MoreEmotion Regulation And Its Effects On Society Essay1029 Words   |  5 PagesAccording to J.J. Gross (2013), Emotion Regulation â€Å"studies how individuals influence which emotions they have, when they have them, and how they experience and express them.† Emotion Regulation was becoming an increasingly specialized aspect of psychology that required more research to truly answer the age-old question about how people can attempt to manage their emotions (Gross, 2013). Suppression was assumed to be associated with negative emotions according to John Gross. They attempted to testRead MoreUnder The Feet Of Jesus Character Analysis1233 Words   |  5 PagesEstrella is thoroughly expressed as a young and passionate girl who struggles with her understanding of things that aren’t familiar— such â€Å"foreign alphabets† and Perfecto’s tools. 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It influenced writers and poets to expand their art to a new horizons and veer away from the Enlightenment Era of tradition and logic. The use and significance of memory and dreams in the Romantic Era helped strengthen the inner emotions within writings, present ideas outside of traditional expectancies, and display the authors creativity and individuality throughout their writings. These works have resonated throughout history and BritishRead More Sonnet 30 Essay1213 Words   |  5 Pagesextent. A variety of poetic devices especially alliteration and metaphors are used to heavily convey a theme of love lost and found relying on a mood similar to that of the speaker, grieving in sorrowful recollection yet feeling joy for the future. The title is where it all begins, â€Å"When to the Sessions of Sweet Silent Thought†, the title itself sets the mood in which the reader can almost feel as if they are being taken back into their own thoughts and memories. This single line helps set the restRead MoreUse Of Disruption Of Performance On Roles Involving Negative Words Essay1670 Words   |  7 Pagesfirst (Itkes Mashal, 2015). It is stated that word pair stimuli allow comparisons to be made between the hypotheses of the Affective and the Cognitive Primary Hypotheses, due to enabling explicit variation of the valence of the situation where emotion words are present. In reference to the majority of concepts of understanding language, perceiving sentences are ranked from individual words to phrase and sentence meaning (Itkes Mashal, 2015). Therefore, when individuals view a word pair, logicRead MoreThe Significance of Sound and Music in The Tempest Essay821 Words   |  4 PagesThe Significance of Sound and Music in The Tempest ‘The Tempest’ is on a basic level a play about a magical island, complete with its own wizard, monster and handsome prince. However, it is much more than a fairytale. Complex themes such as usurpation, colonialism and the supernatural are interwoven into the plot to produce a play so diverse that it is widely considered to be one of Shakespeare’s finest works. Music and sound are dramatically significant in this diversity

The Physics Of Infrared Radiation - 1086 Words

A vibration can result in an absorption peak of infrared radiation, only if there is a change in the dipole moment of the molecule. The larger this change, the more intense will be the absorption band. Furthermore, the electron polarity vectors in the covalent bond should not cancel out i.e the covalent bonds must be asymmetric. Asymmetrical bonds carry a net polarity vector and show absorption peaks; bonds that are centered along the plane of symmetry cancel out their polarity vectors upon stretching and there is no net change in dipole moment. Such molecules are known to be infrared inactive. An infrared spectrum is the plot of absorbance (or % transmission) against the wavenumber (cm-1) (Rehman et al., 2012). Wavenumber is defined as number of waves in a length of one centimeter and is a commonly used unit for representing spectral regions. Wavenumber is linear with energy and is expressed with the following equation.Significant parts of the spectrum are the regions where the molecule absorbs the infrared energy. These are shown as characteristic absorption peaks. A molecule can only absorb radiation when the incoming infrared radiation is of the same frequency as one of the fundamental modes of vibration of the molecule (Stuart and Barbara, 2004). The modes of vibration usually encountered include bending, stretching, wagging and out of plane vibrations. These molecular vibrations result in changes in dipole moments of the molecular groups and the resulting vibratingShow MoreRelatedConduction, Convection, and Radiation1525 Words   |  7 PagesConduction, Convection, and Radiation By: Spencer Smith Physics 2010 – Online Dr. Stone 30 April 2014 Physics is a controlling factor in our vast universe. 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This increase in specially carbon dioxide, increases the infrared energy taken in by the atmosphere, and warming the earths surface. The Global mean temperature over the past 150 years has risen between 0.3 degrees C and 0.6 degrees C. Climate changes that have been predicted are based on the continual riseRead MoreHousing Insulation And Heat Transfer1091 Words   |  5 PagesCLEVELAND DISTRICT STATE HIGH SCHOOL Year 9 Science UNIT NAME Physics TASK NUMBER 1 Housing Insulation and Heat Transfer STUDENT NAME: Ashton Coombes TEACHER DRAFT DUE DATE FINAL REPORT DUE DATE CONDITIONS You must adhere to the school’s assessment policy. If an extension is required, you must contact the Head of Science before the due date. THIS COVER SHEET MUST BE ATTACHED TO YOUR ASSIGNMENT THIS IS AN INDIVIDUAL REPORT. GENERAL OBJECTIVE GRADE Knowledge and